Mr.Amit Gera of White Print O Pack based out of Baddi in Himachal Pradesh speaks to PRESSIdeas about their installation of KODAK process free Computer to Plate (CtP) in-house at their premises.

For Amit, acquisition of plates for his unit from a service provider was turning out an expensive proposition. Moreover, the process was time consuming. There were usual incidents of plates getting spoiled in the middle of a job or worse still in the middle of the night to force them to take the whole job off the machine. Both the business as well as the customers had to suffer due to this. Amit was already looking for an in-house CtP solution to end this volatility when he came up to his decision about Kodak.

White Print O Pack is based out of Baddi, Himachal Pradesh and caters to the Pharma sector broadly present in the region. The company that started its operations in 2004, has been on the growth drive from the very first day. Mr. Amit Gera, CEO of the company has led the company to great heights with his professional acumen, readiness to adopt the latest technology and dedication towards engaging customer relationship.

With a consumption of about 1200 plates per month to cater to their five Offset printing machines (of Heidelberg as well as KBA brand), the decision, says Amit, was long overdue. “We use three different sizes of plates for our five different offset machines. We had been looking for a solution to end dependence on outside sources for quite a fair time. Though it took a while, but at the end of the day we are very happy to bring this key process in-house. It not only ended our dependency on outside sources but also brought quality and efficiency to our operations,” says Amit.

With the Kodak CtP well in place and running to feed their multiple press set-up, the workload has lightened, job handling has eased and a very environment friendly process has come about.

White Print O Pack has most of its jobs in the short run format though long runs too are a regular event. Their undertaking rarely requires the plates to be stored for repeat use. Amit finds the Kodak Achieve a real boon considering the advantages of going process free technology. Apart from being environmental friendly, the technology also helps them serve their customers better with quality, timely deliveries and consistency.

“The quality issues and delay in times of urgent needs of customers are gone things for White Print O Pack, thanks to the in-house plate production with Kodak Achieve,” says Mr.Natesh Puri of Eastman Kodak Company. “The wastage of time and efforts in procuring from different trade shops in the area was a key pain area in smooth day to day functioning. Amit ji was very excited about the technology from the first day because of its being a green environment friendly product,” adds Ashish Sharma from Aarushi Agencies, Chandigarh.

“Commissioning a completely green technology from the house of Kodak brand was enough for me to make a decision in their favour,” declares Amit.

White Print O Pack was the first company in the Baddi region to get the process free technology from Kodak and since then, there has been more than nine installations in the area. The advantage of installing the system in a small space without the paraphernalia of placing a plate processor plus disposal of chemicals into the drain also added to the advantages that any printer would appreciate while going for a process free technology. And the technology being a Kodak technology brings a big smile for obvious reasons.

When we asked Amit, why would one go for the Kodak CtP, he states, “Standardization of the entire pre-press is one big advantage the printers would find enticing; at least it was the case for us at White Print O Pack.”