‘Naxnova’ represents the new journey into unexplored realms of technology especially in PRINTED ELECTRONICS.
Classic Stripes, the flagship company of the Astarc Group has announced its new brand identity. The design & technology company providing new generation solutions to global OEMs in the Automotive, Consumer Durables & Appliances industries in India and globally company will now move forward as ‘Naxnova’. On track to quadruple revenues in the next 4 years, the company aims to grow the homegrown brand globally under the leadership of its Managing Director – Salil Musale.
Naxnova Standing strong with over 1000 employees, Naxnova leverages design & technology as an enabler and nurtures strong partnerships to bring superior & positive experiences for millions of users around the world. The India-based organization with a unique product portfolio and global presence has been a preferred partner and supplier to leading OEM customers for over three decades. They already serve global OEMs like Yamaha, Ford, Honda, Suzuki, Tata Motors, Toyota, Kia, Nissan Renault, MG, Samsung, Hero, Bajaj, Harley Davidson, KTM, TVS, Royal Enfield, Panasonic, Continental, and more. Their next generation products are thin, flexible, lightweight and sustainable, in line with their vision to provide positive & exciting experiences to their customers in the areas of illumination, smart surfaces, safety sensors, thermal management, branding with aesthetics and great functionality embedded in all their solutions. Besides automotive, consumer goods and appliances, Naxnova will very soon be entering the medical devices & wearables industry.
“The name ‘Naxnova’ symbolizes our innovative spirit. ‘Nax’ hints at the nexus of technology and advancement, while ‘nova’ suggests a burst of newness and brilliance. Together, ‘Naxnova’ represents our journey into unexplored realms of technology especially in PRINTED ELECTRONICS. The new brand identity will leverage our deep-rooted experience across almost 40 years in the industry and will give strength to our global plans as we expand across countries and verticals to serve our existing and new customers. We are a homegrown design & technology company that will work with brands in India and globally, becoming a leader in its space in the next 5-7 years,” said Salil Musale, Managing Director at Naxnova.
Commenting on the same, Rohit Varma, Founder, narrative, said “The rebranding project of Classic Stripes was surely intriguing. The organization is advancing in a new direction and expanding globally, necessitating the rebranding. The new brand needs to appeal to a global audience which means we needed to look at what’s happening around the world in this space and create a unique positioning for the new brand. While Classic Stripes is known for their precision manufacturing capabilities, this new brand will be known for its design, technology and engineering prowess.”
