The Designing Guru keeps the audience spellbound at the 1st Webinar of the series of six MCOP events on ‘AI in Printing’ by AIFMP & PRESSIdeas.
Printers, Designers and Agencies made the most of the webinar by an AIFMP & PRESSIdeas on AI in Printing. The first in the series of six MCOP (Master Class On Printing) events planned for this year was a huge draw with over 520 registrations from across the length and breadth of the country.
The powerful presentation by Mr.Shiva Vishwanathan – a National Institute of Design alumnus – held the audience in a vice like grip as he delivered it with live examples of products made by him and his team with the help of Artificial Intelligence. “Embrace AI or Perish” was the message shared by the designing guru. Urging the audience to welcome the technology with open hands, he emphasised, “Generally people are initially apprehensive of anything new especially technologies. AI too is sailing in the same boat where we see people are rather apprehensive of the technology than just embrace and reap the benefits it provides.”
With live examples of products and packages that he and his team has developed with the help of AI, he explained the nuances in designing. He explained how AI can actually help a designer not only to save time but also create a much better design and that too much faster. “It is a helping hand and we need to harness the power of AI to our advantage,” emphasised Shiva.
The Webinar started at 4pm with the inaugural address by Mr.Satish Malhotra, President of AIFMP (All India Federation of Master Printers), the apex body of printers in India. Welcoming the participants he briefed them about AIFMP and its activities and then handed over the mantle to Mr.Manoj Mehta, Chairman of team MCOP, who then gave the key note address. Shiva, with his nuanced skills naturally carried the attendees who at one time peaked to 338 in numbers. The audience were kept spell bound for a full hour by Shiva Vishwanathan. At 5pm, the webinar commenced to its final stages of audience
interaction by way of a question and answer session wherein many questions from the audience was addressed to Shiva by Jacob George of PRESSIdeas, who was the moderator of the entire show. Mr.Mehul Shah, part of the AIFMP and a member of the MCOP team gave the vote of thanks and concluded the show while announcing the next webinar in the series. It will take place on 19th of April 2025 at 4pm titled “Innovative SMART PACKAGING with sustainability” by Mr.Amit Shah of Spectrum Scan, Mumbai.
For those of you who are interested to have a look at the recording of the video of the event, please feel free to click on this link and watch the entire proceedings – VIDEO
In addition to attendees from India, who were the majority participants, there were attendees from Hong Kong, Philippines, Saudi Arabia, France, Thailand, US, Canada, Nepal, Sri Lanka, Turkey, UAE and the UK. Interestingly, the audience from India were a mix from each region of the Indian subcontinent.
Mr.Mehta, Chairman of MCOP said, “We hope the webinar serves its purpose of providing valuable information to the attendees and look forward to inviting you to attend the next webinar as well for which you can pre-register now.” The registration link for the webinar is: REGISTER
