Fujifilm India highlights innovations to resolve social challenges with “NEVER STOP 2021” campaign.
Fujifilm’s “NEVER STOP 2021” brand campaign highlights the company’s commitment towards resolving social challenges-at-large with innovation. A household name in imaging solutions as well as healthcare, Fujifilm India recently launched its “NEVER STOP 2021” brand campaign, which represents the company’s successful transformation from a photographic film manufacturer to a company contributing to the betterment of society with a wide range of business verticals.
Debuting in 2018 globally, the NEVER STOP campaign was aimed towards raising awareness around Fujifilm’s commitment to achieving sustained corporate growth and to “never stop” building on innovations and expertise. The 2021 edition of the campaign emphasizes on the various divisions of Fujifilm that are helping the world evolve and removing barriers to social growth.
The digital film traces Fujifilm’s evolution from being the pioneer of digital imaging to the leader in medical diagnostic solutions and further expanding into document storage solutions for enterprises. The digital film also captures the growth of Fujifilm as a comprehensive healthcare company, highlighting healthcare solutions and innovative technologies such as image processing and AI applications.
Fujifilm is working to advance imaging technology with the intention of bringing more richness and colour to everyday life. With the intent to provide consumers and communities with technologically advanced products which address their needs and lifestyle, Fujifilm’s legacy and innovation in imaging solutions are helping it create ‘value from innovation’ while supporting a ‘sustainable society.’
“Never Stop is not just a campaign for us. Never Stop signifies our commitment to continuously bring values from innovation. Since its inception, Fujifilm has evolved constantly to grow into a brand that resonates with people, delivers innovation, and provide solutions to people. Through our Never Stop Campaign, we want to highlight our long-standing relationship with our consumers and introduce them to our newer technologies and product offerings while strengthening our position as a market disruptor. At Fujifilm, we have endeavored to ‘NEVER STOP’ innovating and improving by providing our consumers with the best-in-class products and services, across verticals,” said Mr. Tribhuwan Joshi, Vertical Head Brand Communication, Public Relations and CSR, Fujifilm India Pvt. Ltd.
Talking about the company’s commitment and vision towards a sustainable world, Mr. Koji Wada, Managing Director, Fujifilm India, said, “Fujifilm India has always been at the forefront of healthcare innovation. For us, it has been about celebrating the ‘Never Stop’ spirit of people and inspiring them to learn the possibilities that good healthcare can bring. We want to shape the future of healthcare in India with our leading technologies, equipment and solutions and this campaign captures the sentiment perfectly. With the launch of this new campaign, we want to further strengthen our commitment to deliver sustainable products, drive social changes and Never Stop Innovating Solutions for a Better World.”
The digital film also announces the launch of new offerings from Fujifilm India which are led by Artificial Intelligence and the Internet of Things (IoT). With its cutting-edge innovation in products like Digital Radiography, Endoscopy, Ultrasound and Healthcare IT, the company’s portfolio now includes MRI and CT systems that leverage its imaging technologies which enableearlier detection of disease and support doctors and healthcare professionals to provide quality care.
The highlight the innovations made by Fujifilm in various fields to resolve challenges on large scale, the NEVER STOP 2021 campaign will be promoted through print, digital and OOH mediums.
NEVER STOP Imaging
With the spread of Covid-19, opportunities for people to interact with each other are decreasing and means of communication are changing. The pandemic has brought about a greater need for enrichment of the heart and mind, and to foster connections between people. As one of the leading companies in the field of photography, Fujifilm continues to communicate the value of photography, connecting hearts and enriching lives. From instant photo systems that allow users to enjoy printing photos on the spot, to high-end digital cameras, it offers products that allow users to experience the power of photography, as well as various opportunities to enjoy photography. It keeps exploring the possibilities of photography to meet the changing needs of the times. In order to develop photographic and imaging culture and realize an enriched society, Fujifilm aims to continue providing photographic products that evoke emotions, capture and record images, and give shape to memories.
Graphic Systems – Creating excitement through high quality printing
In the printing industry, long run jobs using offset printing have been the mainstream, especially commercial and newspaper printing, as information and individual tastes become ever more diversified and personalized, demand for short run printing has increased, and digital printing has continued to evolve to meet this demand. However, digital printing has faced the issue of difficulty in reproducing high quality and faithful colours equivalent to offset printing.
Fujifilm’s digital printing presses solve this issue – by utilizing the technology for uniformly applying a photosensitive layer cultivated through the production of photographic film, a high-speed, high-precision print head that ejects as many as five billion ink particles per second, and unique technology to prevent ink blur, it has achieved the same quality as offset printing, including a wider range of colour expression and smoother gradation, which were previously impossible to reproduce with digital printing.
In addition to offset printing, it keeps providing a wide range of products, technologies and solutions in digital printing by balancing high quality and cost.
Fujifilm says that its mission is to support the creation of as much diverse content as possible, from everyday printed matter to those with valuable historical, cultural, and social value. Its technologies play an indispensable role in these efforts.
Inkjet Technology – Expanding the possibilities in the textile, 3d printing, and printing industries
Fujifilm’s advanced inkjet technology meets the needs of the growing inkjet printing, graphic, textile and packaging industries, as well as other new technology fields. With the strength to develop printheads, inks and image processing systems Fujifilm delivers high-quality industrial printing by integrating them as one system. Leveraging its many decades of experience and innovation Fujifilm continues to develop inkjet technologies for products and industries such as textile and packaging. Besides, the technologies have the potential to revolutionize and pioneer the futures of a wide range of industries. Fujifilm boasts having the ability to steadily and reliably supply advanced inkjet technologies, along with its ability to develop all aspects of the technologies in-house, from Fujifilm Group inkjet printheads through to inks and image processing systems.
Fujifilm’s multifunction printer is the gateway to apply the company’s expertise in both paper and digital documents, enhancing users’ speed and accessibility. Building the future of business environment with its expertise it brings innovation to businesses.
Since Fuji Xerox invented the first true Multifunction device in 1987, to the leading document technologies of today, Fujifilm has never stopped applying innovative technology in xerography to further develop the document services sector.
Equipped by a robust range of printing technologies and consulting services to help customers identify and solve business issues beyond paper, they are among the leaders in office technology and documents.
In the graphic communication domain, which encompasses everything from content production to processing and delivery, Fujifilm provides digital production printers for the commercial print sector as well as printing workflow solutions. The company offers document and workflow solutions tailored to individual industry and operations. By providing system integration and cloud solutions, as well Business Process Outsourcing (BPO) of mission-critical processes, it helps customers streamline business operations, enhance their capabilities, and support flexible work.