Showcases security holograms, labels, shrink sleeves, paper hologram for combating counterfeiting and digital & phygital solutions integrating physical and digital elements.
Anti-counterfeiting specialist Holostik took centre stage at the recent PackPlus exhibition held in Pragati Maidan, Delhi. The event showcased Holostik’s comprehensive range of anti-counterfeiting products, including security holograms, labels, shrink sleeves, and digital solutions. A particular highlight was the company’s new paper hologram, offering a sustainable and effective solution for combating counterfeiting. Moreover, Holostik introduced innovative phygital solutions that seamlessly integrate physical and digital elements for enhanced brand protection.
The visitor response to Holostik’s offerings was positive who were captivated by the intricate details and advanced security features of the holograms, while the versatility of the holographic shrink sleeves, coupled with their innovative designs and customizable options, sparked keen interest. The company’s focus on quality, innovation, and sustainability resonated strongly with attendees, leading to numerous valuable leads.
On the sidelines of anti-counterfeiting products, visitors were also offered biodegradable & compostable bags that were on display from NaturTrust, the eco-friendly arm of Holostik group.
Beyond the exhibition floor, On Day One, Joint Managing Director Mr. Ankit Gupta led a panel discussion along with other panellists on “Riding the AI Revolution from 2024 to 2042.” During the discussion, Mr. Gupta emphasized the transformative potential of AI in packaging and anti-counterfeiting. He highlighted how AI can revolutionize processes by automating tasks, reducing human error, enhancing security, and improving sustainability across the entire packaging supply chain.
In another panel discussion on “The ultimate unboxing experience – Cracking your customer base,” Ms. Priyanka Rathi, DGM of Marketing & Communication at Holostik, took the spotlight with her insights on the role of packaging in an immersive buying process. She discussed how packaging can be designed to create a memorable and engaging experience for consumers, ultimately driving brand loyalty and sales.
As a key player in the anti-counterfeiting industry, Holostik’s offerings at PackPlus included cutting-edge solutions to protect brands from counterfeiting. The positive response at PackPlus cements its position as a trusted partner for businesses looking to combat counterfeiting and safeguard their brand integrity.
