Mansi Arya Prints24x7.com speaks with PRESSIdeas.
Understanding customer requirements and offering Customized Solutions, adding value to every document, meeting toughest deadlines and customers expectations are the key values at Prints24x7. The company provides a range of solutions that include, Corporate Business Cards, Digital Print on Demand, Exquisite Security Printing, Variable Data Printing, Coffee Table Photo Books, Web to Print & Distribution.
Pre COVID, Prints24x7 was focused scaling & growing their existing offerings to Insurance companies, Banks & Financial Institutions and Govt & private Universities.
“With reduced print volumes & our dependency on a few categories of customers, we learnt to not lay all eggs in one basket, the hard way,” remembers Mansi Arya, panelist at the recent Panel Discussion titled ‘To Overcome Adversities And To Thrive’ that took place at Dwarka and organized by GDMPA.
“We expanded our offerings to healthcare & focused on print needs with the new online education medium,” adds Mansi.
Pre COVID and all through till then, Print24x7 always chose to strengthen its B2B segment. With things coming to a virtual standstill for its many clients, it found itself compelled to diversify.
“The Pandemic served as a blessing in disguise – we used this time to study the market & to do our research on what could be done to make Print available as Service. This is also how our brand name “PRINTS24X7” born. The idea was to make high quality, premium Print available round the clock and delivered to the customer in the shortest possible time,” reveals Mansi.
She sees a huge opportunity in the B2C segment, especially post-Covid and plans to launch their B2C platform in coming 3 to 6 months.
“The pandemic has been more than enough to teach us many life lessons in such a short span,” continues Mansi. “It taught us a lesson to constantly reinvent – be it our offerings, our current & potential clients, internal processes, customer experience… everything had to be re-imagined. We are thankful to all those who stood with us together in these hard times,” she says.
Reiterating their plan regarding the launch of B2C platform, Mansi calls it their short term vision. “We shall be launching our B2C platform within the next 6 months. The short term vision, in addition to that is to create our presence with a bang in Delhi NCR so that everyone who needs print, thinks of PRINTS24X7,” she declares.
The long term vision with PRINTS24X7 is to transform the customer’s experience of getting print. “We shall forever transform the perception of print – from an unorganised, unreliable & full of hassle experience to an experience of premium quality, easy, no fuss, smooth service. I envision PRINTS24X7 being a national name in the next 3 years,” Mansi Arya concludes.