The HP Amplify retail program will cover total 1100 partners in India, from HP exclusive HP World stores, E-commerce, large format stores and multi-brand outlets.
HP Inc. recently announced the extension of its global channel program HP Amplify to its ecosystem of over 1350 online pure players, omnichannel, and brick and mortar retail partners. HP will begin to transition retail partners to the HP Amplify program beginning August 2, 2021 and continue through the calendar year.
The HP Amplify is built on a simplified and easy-to-navigate structure with two distinct retail tracks – Synergy and Power including Power CDR Retail targeted at retail sub-distributors. It turns data analytics into insights that spark new strategies, steer innovation and reward partners for performance, collaboration and capabilities.
“For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future,” said Christoph Schell, HP Inc. Chief Commercial Officer. “Together with our partner community we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive.”
The HP Amplify retail program will cover total 1100 partners in India, from HP exclusive HP World stores, E-commerce, large format stores and multi-brand outlets. Customers in India have been leaning toward service- and consumption-based engagement models, and they will continue to do so. HP Amplify allows partners to provide greater value to consumers and, as a result, serve as long-term trusted advisors.
“Spurred by rising demand for work, learn and entertain at home products accelerated by the pandemic, the retail industry has experienced an accelerated pace of change. The modern buyer is looking for streamlined, automated, and personalised experiences. To thrive in this changing environment, HP is not only transforming the purchasing experience but also the way technology is impacting retail by using data and analytics to support our partners in the current era. The new partner program, built on a single, integrated structure provides the insights, capabilities and collaboration tools needed to drive digital transformation and growth as consumer buying behaviors continue to evolve,” said Gurpreet Brar, Head, Channel Sales & Distribution, HP India Market.
Rewriting the Rules of Retail
Spurred by rising demand for work, learn and entertain at home products accelerated by the pandemic, the retail industry has experienced an accelerated pace of change. According to Gartner, capitalizing on the momentum of transformational experiences will be critical to building and maintaining the flexibility that is demanded of doing business today. For the foreseeable future, changes in consumer behavior will have a greater impact on value in retail than any other single factor.
Trends such as hybrid work, the emergence of the prosumer and continued e-commerce growth are making collaborative partnerships in the retail industry more essential than ever. With the introduction of HP Amplify, HP is empowering retailers to capitalize on these shifts, arming partners to deliver superior customer experiences and drive future growth.
HP Amplify offers a common platform designed to enable progressive go-to-market strategies focused on three core pillars: performance, capabilities, and collaboration. The new program rewards partners for a variety of performance indicators; for new capabilities including consistent online and in-store experiences; and collaborate closely with them to optimize sales.
The HP Amplify partner program also provides partners with an optional path to a more sustainable future. The HP Amplify Impact program helps to empower partners to set bold, long-term objectives to drive positive impact.
HP has enrolled more than 1,000 partners worldwide in the HP Amplify Impact program. It aims to become the most sustainable and just technology company by 2030.