The Small to Medium Print Service Providers and sign shops in the country are looking for innovative ways to meet the evolving needs of their customers, whether it’s higher speed and lesser turn-around time to boost the overall productivity or the flexibility to print on newer mediums resulting in novel applications for the end customers.
At Media Expo 2015, HP has acquired the largest space this year and is showcasing its portfolio offerings from HP Latex and Designjet printers to the Media Expo visitors, catering to a wide variety of indoor and outdoor point of purchase, signage, banners, textile and wall covering needs.In addition to showcasing the products, HP has created an application zone to demonstrate new, innovative solutions in signage, point of purchase, outdoor, custom decor,retail & shop displays and promotional material helping visitors see first-hand, the unlimited application possibilities with HP’s Latex and Designjet printers.
The flexibility to choose unique and versatile media has been one of the fundamental requirements from the printing companies and PSPs. To encourage the visitors to explore new media for meeting their customer needs innovatively, HP is showcasing hundreds of applications printed on different media with HP Latex printers. Many of the HP’s customers are also foraying into high value applications market to meet the unique end customer needs and drive higher profit margins. To demonstrate this capability, Mahaveer Digitals; one of HP’s customers has prepared a creative showcase of premium applications printed using HP UV technology on rigid media like glass, metal substrates, acrylic, Medium Density Fiberboards (MDFs) etc. Visitors at HP’s booth can also see livedemos of wall art, vehicle wraps and other printing applications.
At this year’s show, HP is showcasingthe HP Latex 300 Printer series, powered by the third-generation, water-based HP Latex ink technology to help low-volume customers efficiently handle more outdoor and indoor applications with improved durability and image quality. The HP Latex 300 series scores high on versatility and is designed to help sign shops, quick printers and small to medium printing companies easily expand large-format printing capabilitiesand break into new application areas.The printer not only provides durable quality and easy operation, but also largely contributes towards building a healthier work environment and sustainable ecosystem with water-based inks. Well suited for sign and display applications like wall coverings, outdoor displays and banners, vehicle wraps, point of purchase posters, backlits and textiles etc.
From the HP Designjet portfolio, HP is showcasing the industry’s fastest 60-inch large-format dye-ink production printer – the HP Designjet D5800 Production Printer along with HP Designjet Z6800 Photo Production Printer and HP Designjet Z5400 PostScript ePrinter.The HP Designjet D5800 Production Printer meets the needs of the print service providers (PSPs) who face a very cost-competitive market, requiring around-the-clock production of high-quality prints such as backlit graphics, point-of-sale displays, roll-up banners, and indoor signage in vivid color. HP Designjet Z6800 Photo Production Printer and HP Designjet Z5400 PostScript ePrinter helpsmall to medium copy shops and printing companies to produce durable, water-resistant prints that can last for many years.
“With the brand managers and agencies exploring new and creative mediums to reach their end consumers, the indoor & outdoor advertising and signage market is fast evolving in India. This in turn is making the market more competitive for the PSPs, driving their preference towards new and creative printing applications which are effective in consumer reach, affordable and environment friendly at the same time,” said Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, Hewlett-Packard. At Media Expo 2015, we are showcasing the innovative HP Latex and Designjet printers and their applications, helping the PSPs break application boundaries and establish a competitive advantage in meeting their end customer needs. We are well positioned to help our partners meet the evolving end customer needs and explore fresh revenue streams to remain profitable in their business.”