Apart from showcasing the Indigo 15K and 6K Digital presses at the expo, HP also launches Indigo 100K virtually.
HP India showcased the latest range of products and technologies from the HP Indigo portfolio at Printpack India 2022. The company witnessed one of the biggest participation this year and organized various live demonstrations, experiential zones, and dedicated HP Indigo discovery sessions for print service providers, potential brands, designers, and design agencies Offering a new benchmark in print quality, HP launched three new digital press platforms—HP Indigo 100K Digital Press (virtual launch), HP Indigo 15K Digital Press and HP Indigo 6K Digital Press (physical launch at the expo). The HP showcase at the exhibition focused on meeting the evolving customer requirement with its latest technology from Indigo stable for the Indian print industry.
Mr. Appadurai A, Country Manager – Graphics Solutions Industrial Business, HP India, speaks in detail about the HP Indigo and ways to bring new revenue and profit streams, “After a hiatus of two years owing to the Covid-19 pandemic, Printpack India 2022, finally returned this year. The expo saw several exhibitors and visitors attend the event. Witnessing an overwhelming response from the industry, HP had to be one of the biggest exhibitors to showcase the complete Indigo portfolio coupled with live demonstrations, combining both commercial printing and packaging solutions in one place.”
HP India introduced the Indigo 15K Digital Press along with their HP Indigo 6K Digital Press for the first time in the country. HP Indigo 15K, was running live at Redington’s stall. The press is designed to bring high-definition printing and offers a new benchmark in print quality for a wide range of applications. To cater to the Labels & Packaging Segment, the new HP Indigo 6K Digital Press was running live at their partner, TechNova’s stall. “It is a futuristic press that redefines new possibilities and competencies in label printing,” says Mr. Appadurai A. Another first in India by HP was the exhibit of a live station to experience HP xRServices powered by Microsoft Hololens 2, receiving much appreciation for its latest innovation for the next generation of printers.
Mr. Yoav Lotan, Head of Products & Solutions, HP Industrial Indigo PWP, Asia Pacific & Japan says, “India has a vibrant and dynamic market and people are eager to learn and educate themselves about what is happening on the other side of the globe. From big to small and homegrown enterprises in the country are looking for advanced commercial & packaging printing and enhancement solutions to differentiate themselves in the crowd. We want to help them fulfil their needs with HP Indigo technology.”
For commercial printing solutions, HP was present in collaboration with Redington in Hall 5. And for Labels & Packaging printing solutions in collaboration with TechNova, the company displayed its solutions in Hall 9C.
“Nothing more exciting than meeting people face to face after the pandemic and hearing their stories was a great experience. This year Printpack has been seen as a “Reset to Print Industry”, Business owners, print service providers, potential brands, designers, and design agencies are exploring new biz opportunities by moving towards the market trend of Digitalization & Automation to enhance their productivity, product offerings & solutions to their customers,” says Mr. KS Ramesh, Vice President, Digital Printing – Redington India.
“We are delighted with the overwhelming response we received at PrintPack 2022. The live demos and interactive AV sessions of the full range of HP devices for Labels, Folding Cartons & Publishing were a huge draw. Our partnership with HP enables us to offer publishing, labels & packaging print innovation that empowers our customers with the versatility to enter new markets and exploit new opportunities,” says Mr. Pranav Parikh, Chairman & Managing Director, TechNova Imaging Systems.