Jatinder Kumar Julka, Founder Director, Alliance Printech speaks about the latest solutions, company’s present and future plans in an exclusive interview with PRESSIdeas.
- Develops trendsetting machines for labels and thermal paper products.
- Fast expanding global footprint with over 300 installations worldwide.
- To focus improving management practices and strengthening “Team Alliance”.
Alliance Printech manufactures a wide range of printing & converting machinery. The company with focus on Innovation and Value Engineering has gained its reputation for developing many trend setting machines for Labels & Thermal Paper Products through continuous research & developments. Alliance’s design capabilities translated into a wide range of products ranging from printing, coating, slitting and sheeting. Alliance has sold more than 300 equipment worldwide and fast expanding its global footprint. “Our approach in continuously innovating new products and processes that will benefit our customers, has made us renowned company in printing and converting industry,” says Jatinder Kumar Julka, Alliance Printech.
The latest products and solutions on offering from the Alliance Printech stable mainly concentrate on Flexo Label Presses, Thermal Paper Printing & Converting Machines. New launches include Web Transport System for Digital Press.
Jatinder, observes the latest changes in the printing industry as the future growth areas. “Label Presses have evolved as Multi-Substrate Printing Equipment. Whereas, Offset printers, Gravure printers are attracted to the narrow web Flexo presses. To tap these growth areas, we need to upskill our engineering capabilities to serve the growing demand of printing industry,” he believes.
An honest approach to serve the customer is Alliance Printech’s key strength. “In every project we partner with the buyer to choose right configuration Press. We are the only Indian Press manufacturing company using world class branded parts on our presses and offer best after sales support,” says Jatinder.
A team of 50 people, Alliance Printech is headed by founder director Jatinder Julka and supported by colleagues in Design & Manufacturing. Their products and solutions are mainly promoted through trade exhibitions which they use for creating a sales funnel. “Of course we have our Channel partners who help us growing company business out of country,” adds Jatinder. They have installations in 20+ countries including the USA, Italy and Hungary. With a qualified installation team that generally handles the training at customer site, their machines are also equipped with Remote Access Modem for technical drive support. According to Jatinder, an engineering set up like theirs always needs upgradation with new technology & equipment. Alliance Printech has a complete setup for design & advance CNC manufacturing. Demo centers are the next step, Jatinder is contemplating upon. He is planning to make such facility and looking for right printer partners to showcase products in live environment before customers make purchase decisions.
Speaking on the current Corona pandemic, he comments, “Of course, we all are passing through a period of uncertainty, but we all have learnt and continuously learning to survive the turmoil of CORONA pandemic. Delayed commitments are common from buyers, suppliers & bankers. I think, we will have to remain prepared to sail through these tough times.”
Jatinder, however hasn’t experienced much postponement of decisions apart from unusual delays from banks for releasing the funds to customers. He terms the ‘Delays & Costing Increment’ as the ‘New Normal’. “I think we are now used to it,” he states adding that he is keeping his fingers crossed as to the time it would take for things to normalize.
“We have good prospects in hand and our main focus area will be to improve management practices and strengthening “Team Alliance”. We are learning & preparing to build a Winning Team to meet growth targets,” continues Jatinder.
“As our prime minister said, we all need to be “Vocal for Local” to develop Indian Printing industry,” he concludes.
