– Max Speciality Films Displays in-line coated BOPP label films for superior adhesive and print receptivity for UV flexo.
For MSFL (Max Speciality Films), Labelexpo Europe 2019 participation was a rewarding experience. The company showcased its innovative solutions to its existing as well as new customers at the show. “It was truly a rewarding experience to exhibit our innovative solutions to our existing and new customers at Labelexpo Europe 2019. It was an insightful exposure for the team and a learning curve for all of us individually,” comments Ramneek Jain, CEO of MSFL. “We met our expectations at the highest level as we showcased ultra-high film clarity for thicker transparent label films. In addition, we also displayed our in-line coated BOPP label films for superior adhesive and print receptivity for UV flexo. And last but not the least, we presented WAL films for high speed bottling applications. It was a holistic platform for us to showcase our label product offering that will have a far-reaching impact on various packaging applications,” he elaborates.
Ramneek says that there was a generous number of representations from the Indian business community as exhibitors, entrepreneurs, and visitors alike. “And why not after all India has been the game changer for the industry in more ways than one and the Global markets are aware of this fact and benefiting from the cost effective yet innovative solutions from the east,” he states.
“Labelexpo is a great exposition of ideas, innovations and organizations at the global level. The market dynamics are always changing and will remain fluid in all times. However, label products will always have their rightful place. Such expositions offer multiple benefits to all the stakeholders and help us converge to make future ready solutions. Though, there are many small and big platforms to meet the customers and exhibit your solutions, Label Expo has always been a holistic congregation of visionaries,” continues Ramneek.
Labelexpo Europe 2019 has been a fairly successful outing for MSFL. They offered custom solutions to a lot of new small and medium size customers from across the globe. “It was heartening to see the response we generated, and we have garnered leads that we will pursue to add about 30-40% to our overall sale of label products,” declares Ramneek.
Sharing his Labelexpo experience he says that he found a lot of change in the packaging industry especially from the perspective of product technology that is sustainable and recyclable. “Innovative solutions across the globe are changing the benchmarks and exciting solutions are being created across the packaging industry. We witnessed solutions custom made for the very aware customer who seeks processes and stringent guidelines to be delivered along with the products. There is a lot of creativity at disposal and new trends of efficiency and capability that offer enhanced appeal to the products.”
“I am very hopeful and confident that no matter which way the market tilts, the packaging industry is robust and is heading towards a revolutionising era built on sustainable label solutions, which is the key and the most critical part of packaging and adds immense value in the realm of brands that are fighting for visibility and better shelf life,” concludes
Ramneek.
MSFL will be extremely focused on the leads generated during the exposition and are working closely to offer custom made solutions. Poised to stay on the path of their strategy of innovation and make some course correction based on the experience collected from the LabelExpo, they look forward to participating in the Label Expo scheduled to be held next year in India.
