Heidelberg is associated with the printing industry like no other company in the sector. For generations, the company has shaped the industry to make a success of printed communication in all its different forms. To maintain its position as the most reliable partner in the printing industry, Heidelberg has undergone extensive strategic development and systematically adapted its portfolio to today’s and tomorrow’s customer needs and requirements. The company is underlining this reorientation with the launch of a new brand identity.
This development at Heidelberg will help customers remain successful in a changing market environment – to ensure lasting profitability, customers need a comprehensive and tailored package of services geared toward effective and reliable production processes, the right equipment for cost-effective investment, and exceptionally easy access to all tried and tested consumables.
The new brand identity reinforces the customer benefits that Heidelberg is offering through its all-inclusive portfolio of digital and offset printing, workflows, consumables, and services. The focus is no longer simply on equipment, but on the integrated overall process and all the requisite components.
Visitors got a sneak preview of the new Heidelberg brand identity during the inauguration of the Print Media Center Commercial (PMC Commercial) at the Wiesloch-Walldorf site at the beginning of June. Over 500 customers came from all over the world to mark the opening of the PMC Commercial. By the time the drupa trade show is held from May 31 to June 10, 2016, in Düsseldorf, the new branding will have been introduced and implemented worldwide.
