INMA has recently released a report titled “Smartphone App Lessons for Media Companies.” Interested industry people can order the copy of the new report. As a bonus, the report comes with a one-year membership in INMA.
The trials, tribulations, and aspirations of media companies trying to make smartphone apps work for its most loyal readers is the focus of “Smartphone App Lessons for Media Companies.”
Report highlights include:
- 19 vignettes of media companies in Asia, Europe, Latin America, North America, and the South Pacific aiming to sync smartphone app plans to their local digital ecosystems.
- Why the focus on smartphone apps over mobile Web.
- The work-in-progress thought process on which apps to develop.
- A potpourri of 23 apps being developed.
- Chaotic ups and down in strategy and reasons for prioritisation.
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-media environment. The INMA community consists of more than 8,000 executives at 600+ media companies in 80+ countries. Headquartered in Dallas, INMA has offices in Antwerp, New Delhi, San Salvador, and São Paulo.