On display were adhesive solutions for sustainable and converting applications for lamination, cartons, boxes, E Fluting, Bags, Book Binding and paper products etc.
We know Pidilite Industries by the popular household brand name Fevicol. It is one of the leading adhesive manufacturing companies today and boasts 22 manufacturing plants in India. With manufacturing facilities spread across overseas locations as well, Pidilite offers a range of products based on various technologies and chemistries for consumer, construction as well as industrial applications. It has 5 Innovation Centres spread across India, Singapore and the US.
“Printpack has always been a show with great response and people from all parts of country travel to get the most out of it,” says Sanjiv Kalra, Business Manager at Pidilite Industries which participated at the Printpack India 2022 showcasing its range of solutions.
“This year’s show was no exception to it and was a grand show with many new products exhibited in terms of technology, products and applications. New exhibitors displaying range of new products and new technologies was the key attractions,” he adds.
“The visitor turnout was very high in general and response was very good for us. As the show was held at Greater Noida (away from the main City) it ensured that the quality of visitors was good and only serious customers traveled all the way to the exhibition,” continues Sanjiv Kalra.
Pidilite stall at Printpack India was a 63 sq mt exhibit in Hall 7. They had a well designed stall to hold multiple meetings and exhibit the applications of our products. “We displayed our adhesive solutions for converting applications of Lamination, Monocartons, Shipper boxes, E Fluting, Window Cartons, Clear Cartons, PP Bags and Book Binding. We showcased adhesive solutions for the Sustainable applications of Paper Bags, Honeycomb, E com Envelopes, Paper Pallets, Paper Cups and Paper Straws,” shares Sanjiv Kalra.
For Industrial applications, Pidilite offers water based as well as hot melt adhesives for Lamination, Paper Converting, Cigarette Making and Packing, Book Binding, End of Line and many more applications.
They had on display adhesive solutions showcasing the end products made out of Pidilite adhesives. Besides, experts from the company were present on the stall to provide the details about and guide the customers on actual application of adhesives for all purpose. There were OEM machines running at Printpack for variety of applications like Folder Gluers, Paper Bag Making, Adhesive Dispensing, Lamination and many more. Most of these machines were showing application of Pidilite’s proven adhesives, for example, the Fevicol CPW & Fevicol 2000 L etc. “Any customer who wanted to see the live Demo of our products’ use, they were duly shown the process and product running on the application of their interest on these machines spread across various halls. This gave the customers a complete solution in terms of adhesive offerings and the machines,” informs Sanjiv Kalra.
Focusing on expansion and growth in new applications especially the growing Sustainability driven applications, Pidilite stall highlighted these applications and got a good response from the show. “We would be working with these customers closely for providing them solutions,” says Sanjiv Kalra.
“The show has been very good to meet our existing customers and new customers. Many leads have been generated from customers based in India, GCC and Africa and we look forward to work closely with them,” he adds enthusiastically.
Pidilite has sales teams spread in various cities in India, GCC , Bangladesh and Srilanka. This is besides a good team of their Channel partners. In coming days the leads will be taken up by these teams to meet the specific needs of the customers and visitors they had at the show.
“The lead generation was very high and with our proven products we will be able to convert all the leads generated within short time. The visitors meant business and people reaching Greater Noida were serious buyers,” emphasizes Sanjiv Kalra.
Speaking of the recent Covid period impact he says, “Paper Converting Industry during Pandemic was not hit from adhesive standpoint except for a very short time. In fact there are many new applications in Converting which are coming up due to Sustainability drive. We perceive the Industry will grow faster than before,” he states.
Though the May climate was not conducive for expected visitor turnout, yet it was a great show. All through the show days, the footfall was even. Due to unexpected postponements, the show was organized in the middle of hot summer. “Winter will always be preferred and will attract more customers,” says Sanjiv Kalra, who quickly adds, “Noida venue is a good location with all the facilities and where only serious buyers come. Hence it is nevertheless a preferred location for this type of exhibition.”
Pidilite also entertained overseas visitors – the customers from GCC, Africa as well as Bangladesh. “There were also new customers and enquiry from overseas markets and we were surprised to have some enquires from new countries where we are not present,” says Sanjiv Kalra.
The key attractions at the show, according to Sanjiv Kalra were, “Various new high speed machines displayed by many OEM’s and Paper Bag machines. These will enable more entrants for these applications and will help expand the customer base in future. In fact many machine manufacturers have sold record number of machines during Printpack which is a good sign for the Industry and economical revival,” he asserts.
“Besides, many new applications are coming up due to new Government guidelines on Sustainability. This will bring in new investments creating growth in Packaging applications. Some such applications have also created export opportunities for these applications,” he adds.
According to Sanjiv Kalra, the organization of Printpack India 2022 was World Class. “Right from Registration to visiting stall to the comfort offered was up to the mark. Availability of food and options was also taken care of very well,” he concludes.