Customized print products digital specialist PrintMart installs MGI Jetvarnish and Accuroshine 101 from Konica Minolta.

PrintMart is one of the leading names in online printed product services. The company has been providing a versatile range of customized printing solutions to customers across the country. The solutions are not only customized to individual needs but are also available at attractive price point along with the possibility of an easy to use online product designer so that anyone can get a product selected by them and made according to their choice. There is a wide range of products to choose from, like T-shirts, Mugs, Caps, Pillows, Key Chains, Photo Frames and a whole lot of Gift Products, all with the option of customized printing.

The Delhi-based digital print specialist has recently installed an MGI Jetvarnish 3D One along with an Accurioshine 101. “We wanted to offer new print applications to our existing customers and new prospects. Hence, we went with the MGI technology, a domain-leading brand in digital embellishment,” says Atul Bhatt, PrintMart, speaking about their latest installation.

With a range of high-end machine equipping their set-up, PrintMart boasts colour and mono digital print machines from Konica Minolta ably complimented by MGI machine for digital embellishment. There are others dedicated for various finishing works like lamination, cutting, binding and cutting. The state-of-the-art infrastructure provides PrintMart a distinct edge whether it is in brochure printing or visiting cards, labels, short run packaging, banners or educational books.

Calling the recent MGI as their major milestone, Atul says, “We have been adding new print facilities every year to expand our business. We have also been growing our print volume, especially during the pandemic. We consider MGI installation as a major milestone.”

“The new installation of MGI Jetvarnish 3D One and Accurioshine 101 compliments our earlier installed digital presses from Konica Minolta,” continues Atul. Now, they are able to provide more print applications to the market. “We have added new business segments like Cosmetics, Perfume, etc. Also, with new customers, we are getting more print jobs on our digital presses. It won’t be an exaggeration if I say our new growth avenues have been made possible only because of the latest MGI installation,” asserts Atul.

“We have always received tremendous support from Konica Minolta for our earlier installations, which has helped decide on MGI investment. We did consider a few other options but finally went for the best – the MGI,” he is all praises for MGI and Konica Minolta.

MGI Jetvarnish 3D One is a feature packed embellishment workhorse offering high productivity with single pass printing. The digital high-end embellishment device delivers speed up to 2077 A3 sheets per hour and combines UV inkjet technology with Konica Minolta’s drop on demand piezoelectric print heads for high quality. The AIS smart scanner ensures automated sheet to sheet registration and intuitive software suite allows users to follow jobs, manage job queue, create job tickets, recall reprints and adjust AIS scanner in one simple and self-explaining tool. In addition it offer variable varnish thickness between 21 and 116 micron for 2D and 3D tactile effects in one single pass, and eco-friendly in line LED dryer for an ozone free environment.

Accurioshine 101 is offline equipment that is supplied in combination with Jetvarnish 3D One for applying foil on the prints. Accurioshine 101 delivers embellishments that will make printed pieces more eye grabbing and undeniably effective, from a digital foiling perspective. High quality, precise embellishments on an easy to use device with low operation costs are just some of the features that highlight the value that is added by the AccurioShine 101 to any business.

“Earlier, our main focus was to generate business through print brokers. But with MGI installation, we shall start targeting corporate customers,” says Atul.

What puts MGI Jetvarnish above competitive products is its Artificial Intelligent scanning system which allows registration accuracy in every print undertaken on MGI. This saves cost and time and ensures high print quality with accuracy.

PrintMart usually prints about 85 percent colour jobs as compared to monochrome which stands around 15%. “We have done 4.5 million A3 clicks in December and with addition of new sites we would like to grow further,” informs Atul. They plan to expand their colour printing gamut further enabled by their latest MGI.

“MGI at PrintMart will be used to grow direct business with end users because it has more margins,” says Atul when asked about their plan to catch more outside markets.

He sees the recent Covid period as an opportunity for them to transform. “COVID-19 pushed us to transform from traditional analog to digital. So, clearly, the pandemic has improved our business!” he declares. They have been recording a double-digit growth on a YOY basis. Atul aims to further accelerate this growth with the addition of their latest MGI.

“Print applications like UV and foil on MGI would attract end customers to the product of consumer marketing companies. As the business of users grows, MGI print volume would also increase,” says Atul seeing ahead.

He sees both MGI Jetvarnish 3D One and Accurioshine 101 as better suited brands for Indian customers because of their ease of use in transforming traditional technologies into modern ones in sync with evolving customer needs. “All this makes MGI the ideal machine for the Indian market,” he recommends.

Appreciating Konica Minolta support, Atul tells that the support has always been excellent. “This was one of the most important deciding factors for choosing the MGI brand,” he confirms.

“We are very excited about the new MGI installation, and plan to expand our business to direct corporate customers in near future with the increased capabilities. With Konica Minolta’s support, we would like to grow in new business verticals like Cosmetics, food, Perfume and luxury packaging segments,” concludes Atul. He sees a sizeable market for embellishment prints which he plans to tap and strengthen their business further, thanks to their new MGI Jetvarnish 3D One and Accurioshine 101. Atul also plans to invest in more new equipment and hopes it would around March end for new Financial Year.