Compelling trends driving digital transformation in corrugated markets focused at the SPC Open House on 12 May.

The challenges facing converters in the corrugated board market came under the spotlight in Koenig & Bauer’s SPC Open House in Lienz, Austria, on 12 May. The drive where brand owner and retailers are dynamically moving towards a circular economy, digital transformation and sustainability were also be among topics under discussion at the live event.

With travel restrictions easing, converters from mainland Europe and further afield converged on the Durst Innovation Center East location in the beautiful eastern Tyrol where the keynote address was given by global packaging expert Thomas Reiner, co-founder and CEO of Berndt & Partner. How brands are thinking and planning for their digital transformation in the current paradigm was among the insights he outlined to delegates.

Koenig & Bauer Durst made important announcements at the SPC Open House, which included product updates, as the world continues to move towards digital production. The theme was ‘Compelling trends driving digital transformation in corrugated packaging’ – and the day-long event was preceded by an evening dinner and networking event.

Robert Stabler, Managing Director of Koenig & Bauer Durst, said: “With factors such as intense inflationary pressures and acute product shortages, converters like never before are looking to optimize their production by reducing waste and increasing the value of the goods they supply to their clients. Reduced lead times and shorter run lengths, coupled with greater forecast unpredictability, are also among the trends driving the surge towards single pass digital printing that helps converters meet evolving demands of brand owners.

“We are incredibly excited that at our SPC Open House welcomed delegates in person to discuss the new challenges and opportunities for the corrugated packaging market.”