Provides a comprehensive overview of the landscape and trends driving run lengths for labels and all formats of printed packaging.
Smithers’ new report The Impact of Changing Run Lengths on Packaging and Labels to 2027 provides a comprehensive overview of the landscape and trends driving run lengths for labels and all formats of printed packaging.
Smithers offers a 10% saving on the order of this report if ordered before 28 February 2023. The interested people may order their copy via Smithers website or by contacting a member of their respective team representing Americas, Europe and Asia @smithers.com.
In 2022, the majority of printed packaging was produced using analogue print technologies. Over the next five years there are growing opportunities for new digital packaging technologies in the sub-5k m2 run length jobs.
The trend of shorter run lengths for packaging and labels is being driven by consumer packaged goods companies that are increasing product varieties at a high rate.
The latest infographic from Smithers explores the impact of changing run lengths on printed packaging and labels, including:
- Key facts on changing run lengths
- Analogue vs digital print and implication for run lengths
- Key drivers and trends affecting run lengths in the packaging and labels sphere
- Changes in run lengths for packaging types
- Changes in run lengths by region.
Table of Contents Key Facts and Figures
- Run lengths of less than 1,000 m2 will see the largest increase between 2022 and 2027, with a projected growth rate of 16.2%
- Run lengths greater than 15,000 m2 have the largest share of the market in 2022 and this will remain the case to 2027
- In 2022, 78.7% of all printed packaging was produced in run lengths that exceeded 5k m2.
This report provides critical insight and data to assist print OEMs and operators to identify new commercial opportunities, and make confident business decisions within a rapidly transforming print value chain. It authoritatively examines the leading print buying trends driving shorter and longer run lengths, backed by specific analysis and forecasts in major end-use application. Detailed run length forecasts are given for individual analogue and digital print processes, further sub-divided across leading regions
In Europe, deeper penetration of digital and hybrid in the labels markets and growing adoption in the broader sectors of flexibles and board, along with increased competition and language requirements for SKUs, will continue the downward trend for average run lengths.
In North America there is increased adoption of digital and hybrid technologies across broader packaging sectors. Popularity of flexo printing will help support the growth of product variety and SKU proliferation driving shorter run lengths. Growth in marketing initiatives for mass customization and individualized packaging will continue the downward trend on run lengths.
What will you discover?
Across the packaging and label industries, print ordering, design and delivery all have to respond to new exigencies. Print service providers must pursue new revenue. OEMs must act to secure future sales. These changes are examined in detail, with a specific emphasis on how they will transform print runs in leading packaging segments. This is quantified, with additional insights into where print can capitalise on FMCG marketing departments’ willingness to pay a premium for customisation, responsiveness in designs, and quicker order turnarounds, as the market moves towards on-demand ordering.
The report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
The report is a comprehensive and valuable resource for Materials suppliers, Packaging converters, Package printers, Equipment and machinery suppliers, Brand owners and retailers as well as Industry consultant and analysts.