Insight Print Communications has recently changed its vision statement to ‘Helping the Print Industry transition to Digital’. Regional Head (East), Adhish Aggarwal shares a few points. He was a panelist at the recent NPB conference.

At the recently concluded NPB – Navigating Print Business conference organized by GDMPA (Greater Delhi Master Printers’ Association) in association with PRESSIdeas, Mr. Adhish Aggarwal was a panelist. We had a small talk with him where he discusses the challenges of the recent pandemic and how they managed during the tough times. Adhish is the Regional Head (East) – Insight Print Communications.

Of the multi-pronged challenges they faced during the Covid pandemic, says Adhish, the biggest of them all was managing the company cash flow. They managed the situation by shifting their payments / credit focus from customers to suppliers. “Usually, we would release credit in the market to our customers. However, when the pandemic hit, the demand got hit and instead of just sitting back we shifted our focus towards our suppliers. We cleared off all our debts to our suppliers,” says Adhish. “And, because of that, our supply lines were never blocked and when the market recovered, we were the first ones to rebuild faith with our suppliers and never faced an inventory crunch,” he adds.

The pandemic taught us all the hard way. But the lessons are there to stay. “We have gone through 2 different waves of this pandemic, and what best we can do is to learn from our past experiences. There is always scope for improvement, like, do things that we were not able to handle or things we could’ve handled better. We should not put off tasks indefinitely. We must identify issues and aim for a resolution as fast as possible,” asserts Adhish.

Speaking about their short and long term vision, he says, “Now, there seems to be one good vision – shifting to digital technologies for printing, which Mr. Satish specifically pointed towards in his presentation. We recently changed our vision statement to “Helping the Print Industry transition to Digital” and with that, we want to promote more and more digital solutions to the printing industry of India. Runs are reducing, SKUs are increasing and personalisation is the key. There is no better time to jump into Digital!” he declares.