At the recent LMAI Conference 2023 that took place in Jaipur, Ranesh talked on functionality aspect of label while it is being designed and explained how sustainability is the new dimension which has been added. “All brands are now under pressure to not only follow sustainable practices but also be able to communicate this effectively to the consumer” he said. This, under pressures of reducing costs as well, adds a tougher challenge to the packaging development team and this is where Vinsak helps brands in doing it successfully. From farm-to-fork or cradle-to-grave are no longer enough without achieving it with the lowest carbon footprint. Fully recyclable is the buzz word. According to Ranesh products as well as packaging in today’s world need to be able to engage with the millennials (or the Gen Z), to be able to grow. All research in products, processes and materials needs to be dedicated towards these, he emphasised.
Ranesh Bajaj at LMAI Conference 2023 (20-23 July 2023)
