Paramount Labels has boosted its label production by half a million with the new Rotatek Brava 450 and expects to double it by next year.
Paramount Labels is one of the leading players in UAE’s label and packaging industry. The company has recently installed a new Rotatek Brava 450 machine. The new Brava 450 supplied and installed by VINSAK stands out for its ability to seamlessly handle a variety of print runs with unparalleled quality. Integrating cutting-edge technology, the press brings exceptional print accuracy and colour consistency to jobs of every scale, be it a small batch of labels or large production run.
The Rotatek Brava 450 offers web handling systems for the infinite repeats, semi rotary system for short and medium runs and full rotary system for long runs. The semi-rotary system allows users to change repeats fully automatically from the machine’s touch screen panel; there is no need to change format cylinder or use tools, which is critical for short runs in order to keep job costs to a minimum.
Founded in 2017, by Mr. Sadiq Ali, Paramount has quickly made a name for itself in the UAE market, initially operating from a modest 1200 sqft trading space. The company has grown substantially over the years, with strategic investments in cutting-edge equipment to cater to the evolving needs of its diverse clientele, which spans industries such as FMCG, automobiles, personal care, and more.
“With the addition of the Brava 450, our production capacity has increased from 1.25 million labels per month to 1.75 million, and we expect to double this volume by the end of 2025,” affirmed Mr. Sadiq Ali, Chairman of Paramount Label Printing Press LLC.
Mr. Hasnain Mahdi, the Operations Head, highlighted that the Brava 450 has proven to be a game-changer, significantly reducing power consumption by one-third. Additionally, overhead costs, such as those for plates and die-cuts, have also been reduced.
The new Rotatek Brava 450 is part of Paramount’s ongoing expansion strategy. “We have installed two flexo machines and a finishing machine in the past. The latest installation further demonstrates Paramount’s continued trust in us,” affirmed Mr. Malkhan Ram, General Manager Sales at VINSAK.
Leading Packaging and Label printers in the Middle East, Africa and Europe have found a trusted and efficient partner in VINSAK, one of the key suppliers of printing and packaging solutions.
Rotatek Printing and Packaging Technologies SL, established in 1970 in Barcelona, Spain, is a leading international manufacturer specializing in printing web presses. With expertise in labels, flexible packaging, folding cartons, security printing, commercial printing, and pharmaceutical inserts, Rotatek boasts a global presence with over 1800 installations worldwide.
