Has live demo of their new range of Label Finishing Equipment that prints out QR codes, High Build Varnish, and Digital Cold Foiling.
VINSAK brings innovative and business-oriented packaging solutions to the printers and packaging professionals. The customized solutions from VINSAK have been enabling businesses of all scale succeed for over 2 decades. Manufacturers of packaging & printed products from new entrants to established brands have benefitted from innovative, high quality solutions from the company. The company’s commitment to serve the customer’s business interest has enabled it to grow extensively across the Indian Sub-continent, Middle East and large parts of Africa.
VINSAK received a good response at the recent Printpack India. “The Printpack show had an excellent footfall and the visitors were quite focused and from the domain and hence the enquiries were very relevant,” says Ranesh Bajaj, Director, VINSAK.
“They knew exactly what they needed and were looking for. We have a fantastic crew with extensive technical knowledge who assisted customers and visitors in determining their needs. In addition, during the exhibition, we closed a number of good deals, which we were thrilled about. While it was an excellent platform to meet our existing customers in person after 2-3 years, we also had more than 300 new leads of companies that we met first time at the show,” he adds.
A total 105 square meters of exhibit area showcased VINSAK USAR, Roll Lifter and TTR. There were regular live demonstrations of the displayed products.
“On the live demo we displayed the new range of VINSAK Label Finishing Equipment that prints out QR codes, High Build Varnish, and Digital Cold Foiling. In addition, our team gave out the samples that were customized as per visitors’ taste and represented variable data printing like products printed with personalized information of visitors on the spot. This created a lot of visitor interest and curiosity to know more about the range on offer,” says Ranesh.
Speaking on future focus, Ranesh says, “Packaging is the future and printers should surely look for niche solutions that they can create for packaging. For the last 25 years our strategy has been to continue to serve our customers by offering cutting edge technology and we will continue the same.”
The future, according to him is to merge the Physical and the Digital – combined to form the term Phygital. “More and more solutions are on leveraging the digital solutions backed up by good physical properties to create a holistic packaging solution,” he elaborates.
“Commercial print is surely now seeing an earlier end to its existence. Whatever can be digitized will be digitized and this is a normal that we have to live with. Labels and packaging will continue to grow exponentially and all those who need to continue to be in the printing business will surely need to retool their kits,” he envisages.
VINSAK sold multiple units of their new VINSAK High Build machines to the UAE, Saudi, and Africa at the show. Additionally, they also closed 2 orders for Lombardi presses, one in UAE and one in Africa at the show.
VINSAK is quite excited about its increased focus towards label embellishment and VDP offerings to its existing client base. “Convertors and Printers can look at adding value to their offerings to brands and hence shore up their bottom lines without major investments,” recommends Ranesh.
He is quite happy with the Printpack outcome and how well the exhibition was managed. “The exhibition was extremely well-organized, and the VINSAK team had a terrific time networking with visitors; overall, it was a fantastic event. VINSAK is looking forward to the next show!” praises Ranesh.