At the recent LMAI Conference 2023 that took place in Jaipur, Ranesh Bajaj, MD, VINSAK (India/UAE), shed light on the importance of sustainable packaging in today’s world.
Ranesh Bajaj’s Keynote: Sustainability in Packaging Design
During his talk, Ranesh emphasized the functionality aspect of a label while it is being designed. He explained how sustainability has become a crucial new dimension.
“All brands are now under pressure to not only follow sustainable practices but also communicate this effectively to the consumer,” he said. This adds a tougher challenge to the packaging development team, especially under the pressures of reducing costs.
Why Brands Need to Prioritize Eco-Friendly Practices
Ranesh highlighted that sustainability is not just a trend but a necessity. From farm-to-fork or cradle-to-grave, brands must aim to achieve the lowest carbon footprint while ensuring fully recyclable solutions.
The Role of Vinsak in Helping Brands Achieve Sustainability
This is where Vinsak steps in, helping brands overcome these challenges successfully. Vinsak provides expertise in integrating sustainable practices into packaging designs that resonate with consumers.
Engaging Millennials & Gen Z with Sustainable Products
Ranesh stressed the importance of products and packaging that can engage millennials and Gen Z. He emphasized that all research in products, processes, and materials should focus on these demographics for brands to grow effectively.
Importance of Recyclable Packaging: A New Buzzword
Ranesh identified “fully recyclable” as the buzzword for modern packaging. Packaging solutions must not only be functional but also align with the growing demand for recyclability and sustainability.
Reducing Carbon Footprint: Challenges and Solutions
Developing packaging with a reduced carbon footprint remains a critical challenge. However, with the right approach, brands can achieve this while staying cost-effective and appealing to consumers.
