Xeikon’s interactive TV platform brings live updates with introduction to Xeikon CX300 digital label press.
Xeikon broadcasted live on Xeikon Café TV to Australia and New Zealand. The company informed its global audience in the printing industry via its XCTV platform, an online derivative of the renowned Xeikon Café series. The sessions were live, interactive and freely accessible on devices. The dedicated session for Australia and New Zealand took place on June 16 focusing on specific subjects for the label community.
Trevor Crowley, Sales General Manager for the ANZ region adds: “We all know Drupa is postponed to 2021 but that doesn’t mean printers should lack knowledge on what is happening in the label industry and the new novelties. Xeikon is committed to keeping the printing industry up to date on its latest news and innovations. We believe it is vital that printers and converters have all the information they need right now to continue to make decisions and maintain and drive their businesses forward.”
During the broadcast, Trevor together with his colleagues from Belgium, explained the latest Xeikon views and offer advice on digital label production. There was also video footage of the new Xeikon CX300 in action and the team explained its novelties, benefits and value for Australian label converters. This is the next best thing to a live event with ample opportunity for questions and interaction with the speakers.
Label printers, industry experts and trade journalists got updated on label production with digital presses and the latest on both dry toner and inkjet technology.
Live presentations were made by Trevor Crowley, Sales General Manager ANZ and Filip Weymans, VP Marketing Xeikon based in Antwerp, Belgium
In addition to broadcasts like the Australia/NZ edition explained above, XCTV will become a permanent communication tool offering a range of time and travel saving options for Xeikon’s current and prospective customers. For example, individualized streaming video demonstrations originating in Xeikon’s Innovation Centres can be arranged as needed, incorporating remote video from multiple geographies.
